Words Matter: How Language Choice Can Reduce Stigma
This resource examines the role of language in perpetuating substance use disorder stigma, followed by tips for assessing when and how we may be using stigmatizing language, and steps for ensuring that the language we use and messages we deliver are positive, productive, and inclusive.
Understanding Social Marketing
Understanding how social marketing works can help you use these techniques to support prevention efforts in your community.
The Messenger Matters: Using Social Media Influencers and Content Champions to Promote Prevention Efforts
Describes the unique role each of these users can play in helping prevention practitioners expand their online audience and increase the visibility of their prevention efforts.
The Do’s and Don’ts of Effective Messaging for Substance Abuse Prevention
This tip sheet provides general guidance on the design and delivery of consistent and effective substance misuse prevention messages.
Ten Steps for Developing a Social Marketing Campaign
Following these ten steps helps to ensure your prevention-focused social marketing campaign reaches its intended audience and proves effective.
Strategies for Working with the Media
When issues around substance misuse arise in the community, or there’s a change in substance use trends, prevention leaders and practitioners are often called upon as reputable sources for interviews with the media. The right advance preparation will give you the confidence to convey clear messages to the public. This tip sheet presents key steps to consider before the media calls, when they call, and during the interview.
PS@EDC Explores the Connections between Prevention and Recovery
PS@EDC Community of Practice Helps OASAS Staff Go Virtual
Not Your Mother’s Scare Tactics: The Changing Landscape of Fear-based Messaging Research
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